24th February - Questionnaire Evaluation

After deciding that my target audience will be males and females who were in their late teens to late twenties I got 20 people to fill out my questionnaire that fit this criteria. From the results I got I have compiled these pie charts to represent the data.

I asked what their preferred genre of music was and as you can see from the pie chart 40% said rock, which was the highest amount. This lead me to think that a rock magazine might attract the largest audience. Perhaps this is a reason why there are more rock magazines than any other genre.

I then asked them what attracted them to buy a specific magazine. The majority (40%) said that the main article attracts them to buy the magazine, followed by 30% saying the cover. I now know that most people want a good main article and that will attract readers. I will make my main article stand out on my magazine cover so that people will see it and then buy the magazine. I will also ensure that my cover looks attractive in order to attract readers.

Upon asked what they would like to find in a music magazine 40% said they most wanted articles. Therefore, on my cover I will mainly advertise articles. 30% said they wanted reviews, so in my contents page I will ensure I include a section for reviews. 20% wanted gossip or news so I will create a section for this too. 10% wanted posters so I may include an advert for the posters on the cover.

I asked the 20 people how often they bought a music magazine. The top answers were equal: 30% said they bought a music magazine bi-weekly (every 2 weeks) and 30% said they bought one monthly. Upon extra research I found that magazines like Kerrang and NME were published weekly, whereas Rolling Stone is published bi-weekly and Q is published monthly.This lead to my decision to create a music magazine that would be published every month (like Q as it was the magazine I had thought of basing my magazine on).

When asked what the average price was that they would pay for a music magazine was, 50% said they would pay £2-£2.99. 40% said they would pay £1-£1.99 however, after my other research I decided this was too low and I priced my magazine at £2.99 as  this seemed like a reasonable price.


After my primary data that I collected I have decided that my magazine will focus on rock music, the main selling point will be my main article which will be the predominant part of my cover. It will be priced at £2.99 and released every month. The demographic for this magazine will be both male and female 18-26 year olds.