Key Designer Principle – Production Tips

• Separate the most important aspect on the page from the rest.
• Spend time cropping and resizing images using clipping paths so you can work on an image and not the background.
• Experiment with filtering and other effects to create impressions of motion (moving) or soft focus- only use an effect that is essential.
• Use a range of fonts and sizes but remember to consider contrast between font ad purpose - one font can relate to the heading or titles.
• Use a pyramid approach for margins, the margins at the bottom should be broader than those higher up.
• Used DDP publishing and guidelines to keep text and images neatly arranged.
• Experiment with colour = black and white or white and black to show contrast.